Every hardware product investment decision starts with the same question: how big is the opportunity? Yet most product teams either skip rigorous market sizing entirely or spend weeks building spreadsheets that become outdated the moment they're finished.

The gap between "we think this is a big market" and "here's the data-backed TAM/SAM/SOM analysis" is where promising concepts stall. Executives won't green-light engineering resources without market validation. But building that validation manually—researching demographics, calculating addressable segments, projecting growth rates—consumes days or weeks of analysis time.

Market Sizing That Takes Minutes, Not Weeks

Enzzo's Market Sizing feature eliminates the spreadsheet marathon. Define your target segment and price point assumptions, and the system generates a complete bottom-up market analysis instantly.

The feature calculates Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market using demographic data for your specific customer persona. It doesn't stop at static numbers—it layers in top-down market trends, CAGR projections, and growth forecasts to give you both current opportunity size and future market trajectory.

You get two exportable outputs: a detailed bottom-up market sizing analysis and a comprehensive market insights document. Both are formatted for executive presentations and gate reviews, so the work you generate in Enzzo translates directly into the deliverables your organization requires.