We are very excited to announce the launch of Hardware is the New Salt.

Hardware is the New Salt explores how AI is transforming the way physical products are imagined, designed, and built.

For decades, software defined innovation — but today, the frontier is shifting back to the tangible world. Just as salt once shaped economies and culture, intelligent hardware is becoming the essential ingredient of progress.

This series spotlights the thinkers and makers at the intersection of AI and product design — the people redefining how ideas take form — and shares their insights.

Presented by Enzzo and Core 77, Hardware is the New Salt is a series of interviews with top product leaders.

Articles, videos, podcasts. New thought leaders, fresh insights, released weekly.

Check out Hardware is the New Salt.